5 Really Simple Ways to Get to Know Your Subscribers

The key to having an engaged email list that hangs off your each word is knowing what your audience wants, needs & giving them exactly that.

Subscribers relate to senders who “get” them, and who could provide a solution to their main pain points & problems.

So how could you get to know your subscribers in order to build a loyal & engaged list? We have got 5 simple tips for you!

Ask them questions

This seems like such simple advice, but it does make all the difference. Simply reaching out to your subscribers & asking them what matters to them is invaluable for learning who they’re and what they need.

In your welcome email, you can ask your readers to hit reply & share something like:

  • What they struggle the most within the industry
  • Why they signed up for your emails list
  • What they hope to reach over the next month
  • A bit about themselves & their business

These questions encourage your subscribers to hit that reply button & open up a conversation with you. When you take an interest in subscribers, you can bet that they will take an interest in you, too.

Segment them

With Sendlane, you could tag your subscribers & create automated campaigns based on their behavior.

For instance, in your welcome email, you might have a few links to a few different blog posts, everyone covering a different topic in your niche.

You could then find out more about your audiences depending on which post is clicked on the most – is the post refers to paleo diets more popular, or the post refers to keeping fit with a tight schedule?

Little things like this could help you determine the kind of content & information your subscribers need, allowing you to support more of the good stuff.

Offer an email course or challenge

With Sendlane’s automation feature, you could create email courses or challenges to drip out over a certain number of days. Within every email, you can offer a new tip/challenge that encourages your subscribers to act.

So how does this help you get to know them? If you run 2 or 3 challenges, you could determine which one is the most popular by the number of sign-ups, but even if you just have the capacity to create one course, you could learn more about your audiences from their interaction with it.

For instance, is there a lesson that’s more popular than others? Do they hit reply & ask questions during any specific challenge? Which lessons/challenges do they take action on the most?

You could then take the results from these & create more in-depth courses/content that taps into these points.

Encourage them to take action

Getting to know your subscribers is not just about figuring out what they like and do not like, what their pain points are, and what information they want to learn.

It’s about getting to know their behavior and how they act. It’s about learning how they feel about you & discovering what kind of actions they like to take.

This email from Buffer asks subscribers to, firstly, sign up for a webinar and, secondly, shout out to them on Twitter & Facebook.

This’s easy enough to determine by offering calls-to-action.

In an email you might ask them to share something specific, you might ask them to watch a video, you might ask them to click through to link.

You could then collate the information to see who did the most of what in order to know what actions your subscribers actively take.

Involve them in your emails

A lot of businesses make the mistake of talking at subscribers.

In actual fact, you want to start a dialogue with them. This is not a one-sided conversation where you sell, sell, sell. It is a chance to get to know your subscribers & show them why they have subscribed to you – because you are knowledgeable in your niche, because you are willing to help them, and because you have a method to their major problems.

Involving your subscribers is normal. As well as asking them questions, make sure your copy is relatable & you offer an “us” narrative rather than “me & you”.

This kind of copy builds a put in rapport with your subscribers because they feel like you are talking directly to them.

When this happens, they are more likely to open up to you & share their biggest fears, worries, and successes.

This is the method to creating an engaged & loyal email list; one that cannot wait to hear from you & that laps up everything you offer them.

By encouraging them to hit reply, take action on what you are sharing, and open up a conversation, you have the valuable occasion to learn what your subscribers need & how you can provide that.



  1. Only a few email marketers understand the needs of their subscribers. Those who don’t, keep sending messages that get little or no clicks. Whenever I get emails that ask me questions, I feel so special and loved, and I don’t fail to read to the end and take actions in most cases.