4 Reasons Why You Need CRM for Your Business
When you start a business, you will encounter a dizzying array of acronyms: ROI, OR, SEM, CPC, PPC, CTR, LTV and many more. But there is one acronym you really need to know: CRM.
Simply put, CRM – customer relationship management – is software that tracks your interactions with prospects & customers.
The CRM stores contact the information for your deals (their name, email & phone number) and any other identifying info you select to track.
It logs your touchpoints with prospects – like sent emails, phone calls, and in-person meetings. To top that off, the GetResponse CRM lets you track deal stages & see why a deal is closed-lost, closed-frozen / closed-won.
If you are struggling to manage your contacts, a CRM is an invaluable tool for growing & scaling your business. But on the other hand, it is yet another tool you need to learn, implement & manage. So you are probably thinking, is it really worth it?
Absolutely! Here’re the top 4 reasons why your business – whatever its size, age / industry – needs a CRM.
1. Keeps the data in one place
In sales, speed & simplicity are essential. Spending precious time finding through your inbox / call history to get a prospect’s number – see when you last got in touch – is a huge waste of time. It is also unreliable. If you forget a touchpoint, you risk sending the same email multiple times, which could annoy your prospect.
CRM gives you a full, accurate record of your entire interaction history with prospects. And it is all accessible with one click. So you will not have to manually reconstruct a timeline of touchpoints, because it is all visible and easy to access in the deal.
You can use a CRM to see the sales pipeline and opportunity queue. That way, you always know if you are on track to reach your sales quotas / goals.
2. Connects the entire organization
CRM also supports communication across your business. What if they do not know they are taking over a team member’s territory – are working from an indecipherable Excel spreadsheet of prospects?
All those problems are solved with a CRM. Reps can immediately see what is already been done with a given prospect – the next steps. So they do not need to reach out to colleagues to get interaction history, because the information they need is in the system. CRM saves time, keeps everyone up to speed.
3. Makes your life easier
CRM also standardizes how you & your colleagues track activities & prospect interactions, which streamlines reporting.
Salespeople will track activities in many ways. This makes it hard for managers & leaders to piece together data. Because CRM makes data entry uniform, managers could easily combine & analyze data to get a big picture view of the organisation in real time.
Consistent recording could also keep your sales team happier. They could easily see when leads are reassigned, and have a clear & complete picture of prospects as they move through the queue.
4. Sustainable, scalable tool for development
“Cannot I just do this all in an Excel spreadsheet and call it a day?” you might be asking.
If you only have a handful of customers, you can manually track each interaction. But look ahead to one, 2 or even 5 years from now. I imagine you will want to make more sales & grow your database. Soon your salespeople should spend much more time recording prospect & customer information. And if you are still doing everything yourself, 24 hours still may not be enough to do it all – and do it well!
Do you want to analyze your sales activities to see which outreach strategies / touchpoints work best? It could take a lot of time to pull inconsistently tracked data from different sources – it might not give you a true picture.
It all comes down to a question: do you want to grow your business? If so, you will need to pinpoint the best times to contact your prospects & give them relevant info. A CRM is the simplest, most effective method to do just that.
Best of all, the GetResponse CRM is fully integrated with email marketing. That means you could easily communicate with your contacts – and get a helicopter view of your sales & marketing efforts in one place.