4 Email Newsletter Ideas for Bloggers
An email newsletter is a perfect way to promote the awesome content you publish on the blog. According to a study from Radicati, a message is 5 times more likely to be seen in an email compared to FB. Not to mention, email is 40x more effective at acquiring new customers than FB/Twitter.
However, coming up with fresh & engaging content to send subscribers day after day, week after week & year after year can be harder than you think.
Writer’s block happens to the best of us, but do not get discouraged when you need some fresh ways for your emails.
To help you plan your next newsletter & send content subscribers will love, read on to get four ideas you could start using today.
1. Repurpose your best legacy content
Writer’s block could strike at any moment. If you struggled with what to write on your blog, that can put you in a difficult place when it comes to crafting your email newsletter.
For times when you are light on content, your oldie-but-goodie legacy blog posts could be your best friends.
Repurposing older, high-performing blog posts in your newsletter is a perfect way to source content, save time & drive new traffic to your best work. Consider using your evergreen content (the type that is not time-sensitive), such as how-to information & answers to frequently asked questions.
If there is any recent industry news that your post can tie back to, even better. Add that fresh spin to your legacy content in the email newsletter to emphasize its timeliness & importance.
In a newsletter for our blog, we featured a post, “51 Open-Worthy Subject Line Ideas” that was written many months ago – and it resulted in one of our highest performing the emails ever!
By repurposing this blog post, we were able to breathe new life into it & double our average click-through rate.
2. Interview an industry thought leader
Are you ready to channel your inner correspondent? Interviewing an expert in your field is a perfect way to entertain, educate & engage your readers while adding a fresh perspective to the email newsletters.
Interviewing influencers could be intimidating, especially if you have never conducted an interview. But stepping out of your comfort zone & reaching out to an influencer in your field can do wonders for your credibility & readership, especially if your guest has large audiences.
There is an art to conducting a stimulating, engaging interview. Learning to interview effectively might take some practice, but as long as you study your subject, plan your questions in advance & set up interviews ahead of time, your discussion could be an interesting, exciting addition to the blog’s email newsletter.
If you are feeling particularly creative, try recording these interviews & turning them into videos/podcasts to link back to on your blog. Interviews make for great interactive content, allow you to achieve new audiences & help drive engagement for your email newsletters.
3. Feature loyal readers & customers
Just as you could interview & feature high-profile “celebs” within your industry, try doing the same for the loyal readers.
In many cases, your readers may better relate to the development story of a person who does not have as much klout as an influencer. Their development might feel more attainable, even if it is not on the same scale as an influencer.
On our blog, we often share success stories from our audiences after conducting in-person interviews. This’s helpful because we get to meet & learn about all of the awesome things they are doing with email marketing to support their businesses/projects. It inspires our readers who hope to do the same.
Tip: Include visuals to further entice the newsletter subscribers to click through to your post. Do not have a fancy DSLR camera? Use the camera on your mobile phone to take high-quality images. And try one of these free design tools to edit images to perfection.
Need a quicker way to feature audiences? You might want to consider sharing user-generated content from your subscribers, like social posts.
In Paleo Pete’s email newsletter, Paleo Pete shares Instagram images tagged by his readers & encourages them to keep it up:
4. Support exclusive offers
Offering incentives to subscribe to your blog’s newsletter is a good way to build your audience, but it is also an effective way to keep them happy after they have signed up.
Adding exclusive freebies, sneak-peeks/coupons into your next newsletter could help you promote a product, strengthen subscriber loyalty & drive traffic to the blog/website.
Putting the finishing touches on an ebook? Offer it to your blog subscribers first in the newsletter – and let them know! Use this time to collect feedback & gauge interest in it before launching it into the wild. This method, you can delight your existing fans & make improvements to your ebook to increase the appeal & value to newcomers.
If you offer a paid product, consider sending the occasional “Thank You” freebie/discount to convert your readers into customers.